coke

Coke's new bottle plant

Coke is really trying to be environmentally responsible for and over the past few years have been coming up with some interesting initiatives o reduce to reduce their impact o the planet. They've already committed $60 million to building the world's largest bottle recycling plant and have stated a goal of returning to communities and nature an amount of water equivalent to what they use in beverages and their production. Now they've just announced a new plastic bottle that's made partly of plants!

This from yesterday's Wall Street Journal:

"Traditional plastic bottles are made from polyethylene terephthalate, commonly known as PET, which is derived from petroleum, a nonrenewable resource. In 2006, production of plastic bottles for U.S. beverage consumption required the equivalent of more than 17 million barrels of oil, according to the Pacific Institute, a California-based environmental think tank.